4DX is this really intense movie experience out of South Korea that last year opened in New York and Toronto. In the theatre, the movie goer is hit with bursts of water, smoke, moving seats, lights and even smells to match the movie! To promote it in TTC subway ads, I built out this quick vid to animate in and then hold for the viewer to digest the promo. Some people found it too intense and others really loved it! I haven't tried it myself but would love to go one day.