This project involved re-working a logo for a Baby goods store in the GTA. The client was succeeding in the marketplace and wanted the store's logo to align more with the new premium merchandise and upscale clientele he was servicing. The logo had a variety of multi-colour drop-shadows and what looked like a puddle below him. The design work was solid but ultimately a bit dated. In Illustrator, I tidied up the logo by making the shell smaller, modified the eyes, added a new font, committed to a stark black line logo and chose a variety of bright, kid-appropriate background colours (pink shown here).