30 Days of Summer was Cineplex's major Summer campaign. With so many competing entertainment options in the summer, it's crucial that the film-industry put effort into promoting movies. In this case, we had a pro illustrator draw a giant movie theatre with hundreds of characters. In this video Megan Mackay is animated loving her film reel. My part was to animate the spotlights, all of the text, import the animated gif, loop it and generate sparkles emanating from the title.