This is a concessions menu I constructed for TIFF 2017. I was asked to build something that looked clean and easy-to-process. Tying in the 'Scene' Promotion made it a bit tight for space but I solved it by boxing content and icons away from the busy food photography. As the eye reads from left to right, we entice the viewer to go back to the better price once done reading naturally. This promoted the Scene card along with some tasty movie snacks.